Hailey Bieber's viral TikTok post about her recent lip routine is facing some backlash and accusations of "cultural appropriation" among social media users.

"Ready for all the fall things including brownie glazed lips," Bieber wrote in a caption to a video of her modeling makeup that included dark lip liner and clear lip gloss.  

Some TikTok users have accused the model and wife of singer Justin Bieber of endorsing the makeup trend, which is thought to be a popular style from the late 80s and 90s by women of color - especially children Black and Latina woman.  

Jillian Hernandez. , a professor at the University of Florida's Center for Gender, Sexualities, and Women's Studies Research, told "Good Morning America" ​​that his research focused on the hyper-sexualization of Black and Latina women working in aesthetics. 

"African American and Latina women are stigmatized for the way they present their bodies, the way they wear their hair," Hernandez said. "People use words like ghetto or ratcheth." 

Sandra e. Garcia, New York Title Type Type Tikkok is an example of two characteristics. "[Black women and Latinas] are considered inferior to any woman just because of how they choose to do their own makeup 

" Garcia told 'Good Morning America'. "But another woman, a white woman, does the same thing, and her lips are bright and now it's a normal face."