NBA stars LeBron James, Kevin Love and Draymond Green have purchased a Major League Pickleball team, the team announced Wednesday.
The athletes were joined by James entrepreneur Maverick Carter, their family company LRMR Ventures, investment firm SC Holdings, Relevant Sports Group CEO Daniel Sillman and SpringHill Company CMO Paul Rivera.
"The new ownership group announced today brings unparalleled experience and impact across sports, media, entertainment and branding," the league's press release read.
"With this group, MLP aims to expand the community beyond its current participants into more diverse communities globally." The team the groups bought was not announced, but the MLP said the league is growing from 12 to 16 teams.
"Pickleball is the fastest growing sport in the country, building cities and towns and cities around the world," MLP founder Steve Kuhn said in the announcement.
"This investment and the platform the team provides will help us achieve our goal of reaching 40 million pickleballs by 2030."
The league plans to field all of its players in six tournaments across the country for more than $2 million next year, MLP said. Pickleball has become the fastest growing sport in the United States
with 4.8 million players across the country in 2021 – a 15% increase from 2020 – according to the 2022 Pickleball Report from the Sports & Health Association.